How We Built Our Firm: Co-CEOs, Fixed Pricing, Digital Startups
Greg and John on growing Anomaly to a 35+ person team — fully remote from day one.
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The complete educational library of Anomaly CPA — every article, podcast episode, guide and tool we've created to help founders and investors make smarter financial decisions. No paywall. No fluff. Just strategy.
Recognized: 2024 Forbes Top 200 CPA Firms · 2025 Forbes Best-in-State Top CPA · 2026 Forbes Best-in-State Top CPA
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Four areas where the right strategy changes everything. Pick yours.
Proactive planning that lowers your bill before year-end — not after it's too late.
Clean, audit-ready books that actually tell you how your business is doing.
From QSBS to R&D credits — founder-level strategy from formation to exit.
REPS, cost segregation and the strategies that make losses work for you.
Featured resources
The resources our clients mention most — the best introduction to how we think.
The book that explains our entire philosophy: strategic, year-round tax planning that keeps more of your hard-earned money working for you. Written by the Anomaly team for founders and investors who refuse to overpay.
Get the book →What actually changed, who it affects, and the planning moves to consider now — in plain English.
Explore the roadmap → Real EstateREPS status and cost segregation timing decide the answer. Here's the framework we use with investors.
Read the article →The Anomaly Angle
The Anomaly Angle is our own series, where co-CEOs Greg O'Brien and John Malone break down real tax strategy and the business decisions behind it — in plain English, one topic at a time.
Latest episode
Family payroll, the new Trump Accounts, and how your household can become part of the tax plan — done correctly and compliantly.
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Short
Success isn't just about making more money — it's about measuring the right metrics. A quick insight from The Anomaly Angle.
Watch episode →Featured on other shows
Conversations where other hosts put the Anomaly team on the mic — separate from our own series, and worth your time.
Guest Episode
Marketing for Accounting Firms · 32 min
Greg and John on growing Anomaly to a 35+ person team — fully remote from day one.
Watch on YouTube →
Guest Episode
BiggerStays
Short-term rental tax strategy for STR owners, explained on the BiggerStays show.
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Guest Episode
Marc Howard
John Malone's unconventional path — and what it taught us about building a modern advisory firm.
Watch on YouTube →The library
Every article, episode and guide — filter by format or topic, or search above.
Real Estate · Jul 5, 2026
Why holding rentals inside an S corp usually backfires — and the structures that serve investors better.
Read article →S Corporations · Jul 4, 2026
How pass-through entity elections interact with the SALT cap — and when they pay off.
Read article →Real Estate · Jun 29, 2026
What a study costs, how §168 bonus depreciation applies, and when the numbers work.
Read article →Startups · Jun 27, 2026
Entity selection before your raise — and how Section 1202 can make an exit tax-free.
Read article →Startups · Jun 15, 2026
Section 41 credits, Section 174 compliance, and payroll tax offsets for early-stage teams.
Read article →Advisory · Jun 25, 2026
Pricing benchmarks for service businesses — including the multistate tax questions agencies miss.
Read article →Accounting · Jul 3, 2026
Marketplace payouts, inventory accounting, and the bookkeeping model that scales with you.
Read article →Nothing here yet — but it's coming.
We publish new strategies every week. Try a different filter, or subscribe to hear about it first.
Pricing calculator
Answer a few questions to see which Anomaly service category fits your situation — with starting amounts from our published pricing. Not a quote, just a starting point.
Starting amounts are drawn from Anomaly's published pricing for business owners, real estate investors and startups.
Why we teach
Most firms guard their knowledge. We give ours away — because we believe the best client relationships begin with understanding, not a sales pitch.
Every article, episode and guide in this hub exists for one reason: to help you make better decisions. When you understand how REPS qualification works, why entity structure matters before a fundraise, or what a cost segregation study actually returns, you stop reacting to tax season and start planning for it.
Some readers become clients. Many don't — and that's fine. A business owner who plans proactively, asks sharper questions and keeps more of what they earn makes the whole ecosystem better. That's the anomaly we're building.
Strategy beats scrambling. We publish what we practice so you can decide with clarity, not guesswork.
Numbers should tell you where you're going — not just where you've been. We teach you to read them that way.
The best tax strategy happens months before the deadline. Everything here is built around that principle.
Trust is earned before the first engagement. This library is where that relationship starts.
What clients say
Many of our clients started right here — reading, watching and learning. Here's what happened next.
I've been a client since day one… they've saved me a lot of money, which has been able to add to my net worth. I've saved way more than they've cost.
The biggest difference we noticed right away was that there were all these things we could be taking advantage of. We could be way more strategic with how we were filing, what strategies we had in place.
Anomaly has been instrumental to the success of our start-up business. Their knowledge, expertise and due diligence give us the confidence that our books will always be in good hands.
I could tell right away that they were extremely knowledgeable and passionate about helping their clients navigate the complex world of taxes and creating effective strategies to reach their goals.
They have been an extremely valuable asset to our business and act as an extension of our team. We began working with Anomaly almost two years ago and it was a great decision.
I would wholeheartedly recommend Greg O'Brien and his entire team to any small or mid-sized business owner looking for help.
The newsletter
Practical tax strategy insights, business guidance and financial planning ideas — not promotional emails. One email a week, worth opening.
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Next step
When you've read enough and want a plan built around your numbers, we're here. No pressure — the library isn't going anywhere.